While the world went into lockdown owing to the global pandemic giving rise to home cooks and never-seen-before digital phenomena, an estimated 200 million artisans of the country faced despair due to mass closure, causing an entire ecosystem to be halted. At such a time, when Shibani Jain, Founder & CEO, Baaya Design, sat one afternoon in April 2020 deliberating on how the pandemic was going to impact her business, in her own words, “an epiphany happened” and she started thinking of the out-of-work artisan


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