The Beginning of Baaya
The magnificent weaver bird Baaya has long represented the artisanal hopes and dreams in India. Perhaps, outside of the spotlight. Until Baaya began its artisanal journey about ten years ago.
We began as most extraordinary journeys do, with a stroke of inspiration. Shibani Jain, an early entrepreneur who graduated from NID Ahmedabad, was struck by a professor’s ask. To revisit the handicrafts that gave India shape and form long before the industrial practices did.
Shibani knew the design impact these pieces had, so rich in heritage and craft, as well as its environmental impact - much milder than industrial practices. So she set about studying their market impact, realizing that artisanal practices were quickly fading from the fore and continue to become endangered. Her entrepreneurial mind met her intrinsic designer’s heart and together, Baaya was born in 2009. A place where we fused traditional crafts, contemporary aesthetics, and modern functionality for an artful experience.