Keeping Traditions Alive…
The diversity and pure magic of India’s craft heritage, skills passed down for generations surely deserve to shine. Which is why we work directly with artisans across the country, presenting a platform to share their stories and artistry. Our craft and art workshops bring hands-on learning of traditional techniques and connect artisans, creators, and enthusiasts.


…As We Look Ahead
Remaining grounded in traditional craft logic, we explore new materials and production methods. Connecting old techniques to contemporary needs, we create work that is both functional and forward-looking.
The Spirit Of Diversity…
India’s craft heritage is rich and diverse. From the pen nib precision of Madhubani to the raw, earthy strokes of Gond, and the fascinating textures of beaten metal, we embrace it all. Every piece is about connection… to incredible stories, cultures, and traditions.

…The Power Of
design thinking
Dynamic, adaptive, and solution-focussed, we push boundaries working with cutting-edge materials and ideas, as we create standout art, artefacts, and lighting. We collaborate with architects, designers, and curators to transform bold ideas into enduring designs.
Here’s how we do it
1

The Brief
2

Concept
Design
3

Research &
Ideation
4

Detailing &
Specifications
5

Sampling &
Production
6

Installation

Deep Expertise…
Multiple Art Forms
We’ve honed our skills in an array of art and craft forms, our deep and varied knowledge brings a unique advantage.

brass jali
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This intricate craft involves hand-cutting or etching detailed patterns into sheets of brass to create ornate screens or perforated panels. Often used in architectural facades, furniture, and lighting, the jali plays with light and ventilation while drawing from centuries-old Islamic and Rajasthani design vocabulary.

copper enamel
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Copper enamelling, or meenakari, involves fusing powdered glass onto copper surfaces through high-temperature kiln firing. The process produces vivid, jewel-like colours that are both durable and luminous. Traditionally used in jewellery and ritual objects, this technique has evolved into contemporary art panels, where detailed patterns and gradient tones are layered to create a glossy, tactile finish.

gold foil
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Gold leafing is the luxurious application of wafer-thin sheets of gold onto a prepared surface, traditionally used in architecture, sculpture, and manuscript illumination. In this delicate process, artisans use natural adhesives to affix the gold, often burnishing it to enhance its luster.

gond
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The vibrant, imaginative tribal paintings of Madhya Pradesh expressions of rituals and folklore deeply linked with the day-to-day lives, religious sentiments, and beliefs of the people. Themes often explore local festivals, such as Karwa Chauth, Deepavali, Ahoi Ashtami, and Nag Panchami. Multi-coloured, bright hues light up paintings of forests, animals, birds, objects of daily life, and gods and humans.

kalighat
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This painting style was developed in the 19th century, near the Kalighat temple in Kolkata, West Bengal. Initially, the paintings depicted mythological tales. Over time, however, the oeuvre grew to include social themes, day-to-day events, and popular lore. The paintings are characterized by line drawings, with outlines in bold and elegant brush strokes. Shaded contours lend these sought-after paintings their distinct plaque-like effect.

lippan
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Bhunga, the circular huts found throughout Kutch, are made of clay or bamboo chips plastered with “Lippan” a mixture of clay and dung. The Lippan on the walls, partitions, doorways, lintels, niches, and floors of the Bhunga have elaborate decorations with textures created by finger and palm impressions and sculpted forms inlaid with gleaming mirrors.

pichwai
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Nathdwara Pichwai paintings present a highly-refined style of cloth painting that was originally used to adorn the walls of temples behind where the idol was placed. The artworks are strongly influenced by stories of Lord Krishna and his timeless love for Radha. Characteristic features include large eyes, delicate line work, and intricate detailing.

pitara
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The craft involves embossing sheets of metal by hammering over patterned dyes. These are then used as surface ornamentation on wooden artefacts. Originally made to decorate large trunks and boxes, the art came to be known as “Pitara”. It is practised in Jaipur and some other regions of Rajasthan and Gujarat.

stain glass

tarkashi
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This skillful technique of inlaying fine flattened wires of brass, copper or silver in wood was practised by the Jangid community which migrated from Mainpuri, in Uttar Pradesh, to Jaipur, Rajasthan. Seasoned Sheesham wood is used, its high oil content allowing the inlaid metal to be held securely. Patterns are usually geometric or florals of Mughal inspiration.

terracotta
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The ancient craft of Terracotta literally, “burnt earth” or “baked earth” shows an understanding of various art forms in India. The craft has not only stood the test of time, but also evolved over the years. Natural terracotta comes in shades ranging from beige to rust red. When treated with an infusion of different minerals, it results in colour variations. However, when fired in the furnace through a process called reduction firing, it turns black.

textile embroidery
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A richly diverse craft, embroidery in India varies widely in technique, motif, and material depending on region and community. From the fine silk threads of Kashmiri sozni to the mirror-studded Kutchhi stitchwork, embroidery transforms plain fabric into narrative and ornamental textile art. Needles, beads, and threads are used to depict flora, fauna, deities, and abstract patterns, often echoing centuries-old traditions.

thikri
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The art of inlaying spherical, hand-cut pieces of mirror onto ceilings and walls to form a mosaic is known as ‘Thikri’ or mirror inlay. An ancient art form, it has been practiced and passed down for generations in Rajasthan. Thikri is found in many homes, temples, and palaces even today.

veneer Inlay
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Veneer inlay is the meticulous art of layering thin slices of natural wood onto surfaces to create intricate designs. Popular across India’s decorative traditions, this technique combines craftsmanship and geometry, often using contrasting grains, shades, and finishes. Floral patterns, lattice motifs, and contemporary abstractions are carefully composed.

wood carving
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Wood carving is one of the oldest and most expressive sculptural traditions of India. Using chisels, mallets, and blades, artisans shape solid blocks of timber, usually teak, mango, or Sheesham, into reliefs, figurative forms, or ornamental panels. Motifs often draw from mythology, architecture, and nature, with techniques ranging from deep carving to surface etching.
honours & awards
Of Brave Moves & Big Wins
Founded in 2009, Baaya Design is a trailblazer in the world of design, our journey defined by bold initiatives and remarkable achievements.

2019
India’s Best Design Award
Winner India’s Best Design Project Category
Tata Bombay House

2020
India’s Best Design Award
India’s Best Design Studio Category

2020
BUSINESS WORLD
Woman Entrepreneur of the Year 2020

2021
India’s Best Design Award
India’s Best Design Project
Dashavatar, 10 Reincarnations of Vishnu

2022
India’s Best Design Award
India’s Best Design Project Category
Incredible India Map at The PM’s Lounge, Statue of Equality,Hyderabad

2023
India’s Best Design Award
India’s Best Design Project Category
IIM Ahmadabad

2024
India’s Best Design Award
India’s Best Design Project Category
Forefathers HyderabadIndia’s Best Design Studio Category

2024
REALTY+ AWARD
Iconic Designer of the Year 2023

2025
India’s Best Design Award
India’s Best Spatial Design Project Category
The Baaya Experience Centre
Meet the Founder
Shibani Dasgupta jain
Shibani Dasgupta Jain is a design thinker, cultural entrepreneur, and the driving force behind Baaya Design. A graduate of NID Ahmedabad, she began her career at the Tata Group, leading design initiatives, before choosing a more purposeful path, one that connects India’s artisan heritage with contemporary design needs.
In 2009, she founded Baaya Design as a bridge between craft communities and contemporary spaces. Today, we’re known for our immersive art installations, bespoke lighting, and craft-led interior interventions across hospitality, corporate, and residential projects.
Shibani also leads Hand for Handmade, an initiative born during the pandemic to sustain artisan livelihoods. Her work has earned national recognition, including India’s Best Design Award and the BW Women Entrepreneur Award.
