About the Project
In April 2023, Baaya Design unveiled the latest project for The International Management Development Centre (IMDC) at IIM Ahmedabad—a collection of nine artworks. The series includes four futurescape interpretations and five narratives alongside a sculpture contributed by national award-winning artists.
Baaya Design, in a seminal partnership with the IIM Ahmedabad, has embarked on an artful journey towards envisioning the future. The project is a thought-provoking curation of artworks that are a mix of futuristic concepts and traditional Indian craftsmanship, aimed at inspiring the leaders and innovators of tomorrow.
Client Brief
IIMA commissioned Baaya Design to create nine artworks for the IMDC, blending futuristic concepts with traditional Indian craftsmanship. The artworks should address themes like sustainability, climate change, and the intersection of technology and nature. Each piece aims to inspire reflection and conversation, combining cultural heritage with modern, thought-provoking narratives.
“The Future is Here” Mural
Location: Main staircase, IMDC Building
Artist: Pavan Kavitkar
Concept: This grand mural spans 20×12 ft, weighing nearly 400 kg, and combines mixed media with traditional Indian crafts. It depicts a world where humans and robots coexist, with humans having bionic enhancements and forming emotional bonds with robots. The artwork integrates electronic waste, mirror work, and Lippankam, resonating with the IIMA’s architecture and the materials of tomorrow’s edifices.
“Dance of Life” Sculpture
Location: Outside IMDC Building
Concept: The Dance of Life sculpture is a testimony to the harmonious coexistence of life forces. Featuring traditional textile motifs from Gujarat, it incorporates Ikat, Bandhni, Kutch embroidery, and Ajrakh block print in an elaborate ceramic tile mosaic. It underscores the enduring significance of cultural roots in shaping our future.ic waste, mirror work, and Lippankam, resonating with the IIMA’s architecture and the materials of tomorrow’s edifices.
“Tiger Trapped in Urban Jungle” Gond Painting
Location: Ground Floor, IMDC Building
Artist: Venkat Shyam
Concept: This Gond artwork captures the dire circumstances of wildlife amidst urban expansion, serving as a poignant reminder of the ecological balance we must maintain.
“Aliens to the Rescue” Bengal Pattachitra
Location: Ground Floor, IMDC Building
Artist: @chitrakaranwar
Concept: Amidst a global crisis, extra-terrestrial beings offer assistance in this Bengal Pattachitra artwork, which is a traditional narrative art form known for its unique human depictions.
“Stories of Climate Change” Phad Painting
Location: Ground Floor, IMDC Building
Artist: Kalyan Joshi
Concept: This Phad painting from Rajasthan intertwines the pressing narrative of climate change with the hope offered by renewable energy.
“The Adaptive Tree of Life” Kalamkari Painting
Location: Ground Floor, IMDC Building
Artist: Sudheer
Concept: A Kalamkari depiction of the Tree of Life, symbolizing the potential merger of technology and nature for a sustainable future.
“Stars are Hiding” Warli Art
Location: Ground Floor, IMDC Building
Artist: Ramesh Hengadi
Concept: The Warli art piece vividly represents the impact of global warming, with the celestial stars shrouded by earth’s heated atmosphere.
“Flying to Campus” Mixed Media
Location: Ground Floor near Reception, IMDC Building
Concept: Representing the soaring aspirations of IIMA students, this mixed media artwork features figures in copper enamel flying toward the campus.
“Redemption”
Location: First Floor, IMDC Building
Artists: Yogesh Barve & Rushi Chandgude
Concept: A dramatic portrayal of a world ravaged by climate change, seeking redemption through communal efforts and technological advancement.
“Renewal”
Location: First Floor outside Classrooms, IMDC Building
Artists: Yogesh Barve & Rushi Chandgude
Concept: This optimistic artwork envisages a world rejuvenated by renewable energy, with lush green architecture and a thriving Golden Tree of Life.
