Baaya Experience Centre Newsletter – April 2025


In January 2025, we unveiled the reimagined Baaya Experience Center, marking our evolution from retail to a focused B2B design hub. This space brings together innovation, Indian craftsmanship, and thoughtful design under one roof.

Since 2009, Baaya has pioneered art and craft innovation. Our Experience Center is the next chapter, where we curate collections, brand collaborations, and a vibrant community space where creativity thrives.

Here, our multidisciplinary design studio works in synergy with artisans, artists, and placemakers to craft evocative, one-of-a-kind environments. From homes and offices to hotels and public spaces, we offer end-to-end solutions, design, production, and installation.

Special range of art concepts, wall treatments, surfaces, lighting and artifacts that can be customized to complement your interiors.

Curated art, artifacts, and accessories that bring the Baaya look to your home or office.

Art, artifacts, and lighting created just for you, to tell your special story. We are fearlessly experimental and leverage India’s rich and diverse artisanal skills.

“The Baaya Experience Centre is unlike any other space, it’s a one-of-a-kind, immersive environment where design begins with a conversation and ends in storytelling.

We built this space to bridge the gap between imagination and execution, a studio where clients, designers, and artisans come together to co-create bespoke pieces rooted in India’s rich craft heritage. Here, you can touch the materials, see possibilities come to life, and explore how tradition can meet modernity in the most personal way.

I invite you to experience the magic of design thinking, material exploration, and the joy of making something truly your own.”


— Shibani Dasgupta Jain

Founder & CEO, Baaya Design

Step into the heart of Varanasi with this textile mural, where the spirit of Dashashwamedh Ghat comes alive through the legacy of Uttar Pradesh’s textiles. Imagine the sun rising over the Ganges, its golden hues reflected in the ripples of the river, as pilgrims and locals gather in a timeless dance of devotion and life. This artwork captures that essence, weaving stories of the sacred ghat into every thread.

Crafted from hand-dyed Khadi, Silk Organza, Tanchoi silks, and Benaras brocades, combining the mastery of Chikankari, Zardosi, and Bhadohi carpet weaving
Amrita Somaiya inaugarates the Kitab Khana bookshelf in the Kitab Khana bookshelf in the Baaya Experience Center

A handpicked collection of books where literature meets design, proving that storytelling isn’t just about words, it’s a visual and sensory experience. From art-led journals to design inspirations, each book creates a connect between creativity and craft.